Privacy policy
Last updated: [date]
Who we are
This website is run by [Company legal name] (company no. [number]), trading as Backend for Businesses, [registered address]. Contact: [contact email].
What we collect
- What you give us: your name, company, email, the problem you describe, your answers to the cost calculator, and messages you send to our chat assistant.
- How you use the site (only if you accept analytics cookies): pages and sections viewed, clicks, scrolling, mouse movement, time on page, device type, operating system, screen size, browser, language, time zone, your approximate location (country and region, and on our live website the town, worked out from your internet address), the site you came from, campaign tags in the link, and whether you've visited before.
- Booking details: if you book a call, our booking provider ([Cal.com / Calendly]) processes your booking under its own privacy policy.
Cookies and similar tools
We use essential storage to remember your quiz answers, form details and accessibility settings on your device. With your consent we also use analytics tools, including [Microsoft Clarity], which may record your session (clicks, scrolling and mouse movement) to show us how the site is used. You can accept or reject analytics cookies in the banner, and change your choice any time with the "Cookies" link at the bottom of every page.
The chat assistant
Our chat assistant is an AI. Messages you send are processed by our AI provider ([provider]) to generate a reply, and saved so Daniel can follow up. Please don't share sensitive personal information in the chat.
Why we use it
- To reply to you and prepare for your call.
- To understand which parts of the site help visitors and which don't, and improve it.
- To keep business records and meet legal obligations.
Who sees it
Only Daniel and the service providers that host and run the site, analytics, booking and chat on our behalf. We never sell your personal information or share it for advertising.
How long we keep it
Visit analytics: up to [12] months. Enquiries and chat messages: up to [24] months, or longer if you become a client. You can ask us to delete your information at any time.
Your rights
Depending on where you live (for example California, or the UK), you may have the right to know what we hold about you, get a copy, correct it, delete it, or opt out of analytics. Email [contact email] and we'll respond within [30] days. We won't treat you differently for using these rights.
Changes
If we change this policy, we'll update the date at the top of this page.